One of the things we love so much about our Willow family is that each store has its own personality – a mood or a vibe that dictates what pieces or designers reign supreme. Just as the way you feel in the morning helps you decide what to wear that day (sleek skinnies or a girly dress?), the Willow shops showcase varying fashions that cater to each particular aesthetic. As a way to spotlight the different Willow personalities and share even more fashion inspiration, we’re excited to kick off a new series on the blog titled “Willow Style Profiles” featuring real women and the Willow outfits they love. In our first feature, read on to meet 30A local Ginny Johnston, see how to get her cool Mercer girl look and find out what she loves about this style.
Who: Ginny Johnston (wife, mother of 3 and 30A local)
Her Style Profile: Willow + Mercer. (Look 1) Elizabeth & James dress, metallic clutch, Shelly Brown bracelet, heels (Look 2) Maxi dress, Vintage La Rose necklace, Presmer clutch, Shelly Brown cuff
Describe your personal style and what looks you gravitate toward.
What do you love about this outfit? (Look 1) This chic white dress is youthful and elegant at the same time. It feels so fresh for summer and is my favorite hue – white. The tie detail at the neck is adorable and drop waist is unexpected. (Look 2) I loved this dress at first sight. The buttery material and tailoring are amazing. The fit is perfection.
How does Mercer appeal to your personal style? Mercer pieces are fashion forward, yet rooted in classic lines. I like that I can be sweet or edgy when shopping at Mercer and at they end of the day it’s always elegant and on point with this season’s looks.
Where would you wear this outfit? (Look 1) The Elizabeth & James dress would be precious to wear to my daughters upcoming dance recital. (Look 2) The beauty of this dress is that it’s sophisticated enough to wear to a gala yet comfortable enough to slip on for dinner with my husband on 30A.
Whose personal style resonates most with you? My late grandmother, best friend & style twin, Alice, is one of my biggest influences. Some of my favorite pieces in my closet are from her collection. From her Ferragamo flats to Hand made African necklaces, she had a classic style that teetered on edgy and sophisticated. I love wearing the pieces that she gave to me, despite some being more than 50 years old, because they are still relevant and fashion forward today.
For more information on the looks featured here or to shop from your home, call Willow + Mercer at 850-909-0009.
Pop. Fizz. Clink! Let’s all take a moment for a visit down memory lane. Willow Boutique in Rosemary Beach officially opened its doors nine years ago this month as owners Celia Tucker and Cindy Krutz turned a simple dream into a reality. Check out the 2007 snapshot above of these two girl bosses, embarking on an exciting path. What a fabulous whirlwind it’s been since that first day as the Willow brand has grown from one cozy shop to a family of stores to include Willow + Woods in Seaside, Mason in Seaside and Willow + Mercer at 30Avenue. For this month’s edit, we thought it would be fun to look back on the styles and designers we began with in Rosemary Beach to see which are still our favorites and which new designers we’ve added to the collection since opening day. Of course, nine years wouldn’t have flown by without supportive families, a great team of Willow girls (and guys), wonderful customers and a tight-knit community. We also asked Celia and Cindy to share what must-haves or guilty pleasures helped them sail through the last 100+ months of Willow. Scroll down to see this month’s must-haves in the C+C May Edit.
From shoes to jewelry, a blogger’s clothing line and even a fancy cup, this month’s C+C edit includes everything we’re craving for April. See something you like? You can always call the store for easy ordering over the phone. 850-909-0009.
We couldn’t be more excited to bring a long-adored line from across the pond to our little home on 30A. With its debut at Willow + Mercer, it’s no surprise that Rag & Bone is at the top of our favorites list this month. Along with other fab and functional transition pieces, scroll down to see what owners Celia + Cindy are obsessing over this month.