The Willow + Mercer Experience

Hello fashionistas! Long time, no blog. Don’t worry, we have good stuff coming your way all year long.

First up, starting in 3…. 2…. 1….

Readers, take a moment to imagine your dream shopping adventure. What draws you in? What all would you love to find? What keeps you there for hours on end? What if we told you this utopia is real? Yep, we said it. Continue scrolling to see for yourself!

One New York City afternoon, inspiration struck Cindy & Celia as they were strolling Mercer Avenue when they found the intersection where street style meets beach style. Shortly after, our dream shopping adventure became a reality!

Today, we are taking you on the ultimate Willow + Mercer experience. Established in 2015, Mercer, the newest addition to the Willow family, is located at 30Avenue in Inlet Beach, Florida.

One word to describe the entire Mercer experience from the rack to the fitting room? Fabulous. The lifestyle boutique embodies a confident, savvy and high end style that is city-chic and on trend. The expansive space features a shoe salon, bar area and colorful lounge, in addition to an array of product offerings including apparel and accessories, intimates, home decor and furniture, beauty products and gifts.

Among the numerous fashion forward, yet classic designer lines showcased on the gilded racks are Rag & Bone, Raquel Allegra, The Great, Loeffler Randall and Xirena. For those who want to indulge, stylists and personal shoppers are always on staff to help you create your own Mercer style. Whether you’re classic simplicity, daringly dramatic or edgy chic, Mercer has something for you. Shoppers can discover new designers and leave with a style that works just as easily along 30A as it does in the cities from which they travel.

Aside from offering the best of in-demand fashion lines and industry expertise, shoppers experience a glamorous atmosphere with an aesthetic fused from Ibizan elements, urban texture, glossy details and coastal luxury. The mixture of modern and vintage combine to allure and inspire all who enter.

Our interior design is courtesy of the wonderful Lee Kleinhelter, owner of Pieces in Atlanta.

If you’re ready to embrace shopper’s paradise, Willow + Mercer is your destination. Park right in front, come on in and make yourself at home. Champagne or Rose anyone? It’s on us!

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Willow Style Profiles: Ginny Johnston’s Willow + Mercer Look

One of the things we love so much about our Willow family is that each store has its own personality – a mood or a vibe that dictates what pieces or designers reign supreme. Just as the way you feel in the morning helps you decide what to wear that day (sleek skinnies or a girly dress?), the Willow shops showcase varying fashions that cater to each particular aesthetic. As a way to spotlight the different Willow personalities and share even more fashion inspiration, we’re excited to kick off a new series on the blog titled “Willow Style Profiles” featuring real women and the Willow outfits they love. In our first feature, read on to meet 30A local Ginny Johnston, see how to get her cool Mercer girl look and find out what she loves about this style.

Willow Style - Mercer - Ginny Johnston Willow Style - Mercer - Ginny Johnston Willow Style - Mercer - Ginny Johnston

Who: Ginny Johnston (wife, mother of 3 and 30A local)

Her Style Profile: Willow + Mercer. (Look 1) Elizabeth & James dress, metallic clutch, Shelly Brown bracelet, heels (Look 2) Maxi dress, Vintage La Rose necklace, Presmer clutch, Shelly Brown cuff

Describe your personal style and what looks you gravitate toward.

What do you love about this outfit? (Look 1) This chic white dress is youthful and elegant at the same time. It feels so fresh for summer and is my favorite hue – white. The tie detail at the neck is adorable and drop waist is unexpected. (Look 2) I loved this dress at first sight. The buttery material and tailoring are amazing. The fit is perfection.

How does Mercer appeal to your personal style? Mercer pieces are fashion forward, yet rooted in classic lines. I like that I can be sweet or edgy when shopping at Mercer and at they end of the day it’s always elegant and on point with this season’s looks.

Where would you wear this outfit? (Look 1) The Elizabeth & James dress would be precious to wear to my daughters upcoming dance recital. (Look 2) The beauty of this dress is that it’s sophisticated enough to wear to a gala yet comfortable enough to slip on for dinner with my husband on 30A.

Whose personal style resonates most with you? My late grandmother, best friend & style twin, Alice, is one of my biggest influences. Some of my favorite pieces in my closet are from her collection. From her Ferragamo flats to Hand made African necklaces, she had a classic style that teetered on edgy and sophisticated. I love wearing the pieces that she gave to me, despite some being more than 50 years old, because they are still relevant and fashion forward today.

For more information on the looks featured here or to shop from your home, call Willow + Mercer at 850-909-0009.

C+C Edit: May 2016

Celia Tucker and Cindy Krutz - Willow 2007

Pop. Fizz. Clink! Let’s all take a moment for a visit down memory lane. Willow Boutique in Rosemary Beach officially opened its doors nine years ago this month as owners Celia Tucker and Cindy Krutz turned a simple dream into a reality. Check out the 2007 snapshot above of these two girl bosses, embarking on an exciting path. What a fabulous whirlwind it’s been since that first day as the Willow brand has grown from one cozy shop to a family of stores to include Willow + Woods in Seaside, Mason in Seaside and Willow + Mercer at 30Avenue. For this month’s edit, we thought it would be fun to look back on the styles and designers we began with in Rosemary Beach to see which are still our favorites and which new designers we’ve added to the collection since opening day. Of course, nine years wouldn’t have flown by without supportive families, a great team of Willow girls (and guys), wonderful customers and a tight-knit community. We also asked Celia and Cindy to share what must-haves or guilty pleasures helped them sail through the last 100+ months of Willow. Scroll down to see this month’s must-haves in the C+C May Edit.

C+C Edit May 2016-01

C+C Edit March 2016

We couldn’t be more excited to bring a long-adored line from across the pond to our little home on 30A. With its debut at Willow + Mercer, it’s no surprise that Rag & Bone is at the top of our favorites list this month. Along with other fab and functional transition pieces, scroll down to see what owners Celia + Cindy are obsessing over this month.C+C Edit March 2016 | Willow Boutique