Willow Style Profiles: Ginny Johnston’s Willow + Mercer Look

One of the things we love so much about our Willow family is that each store has its own personality – a mood or a vibe that dictates what pieces or designers reign supreme. Just as the way you feel in the morning helps you decide what to wear that day (sleek skinnies or a girly dress?), the Willow shops showcase varying fashions that cater to each particular aesthetic. As a way to spotlight the different Willow personalities and share even more fashion inspiration, we’re excited to kick off a new series on the blog titled “Willow Style Profiles” featuring real women and the Willow outfits they love. In our first feature, read on to meet 30A local Ginny Johnston, see how to get her cool Mercer girl look and find out what she loves about this style.

Willow Style - Mercer - Ginny Johnston Willow Style - Mercer - Ginny Johnston Willow Style - Mercer - Ginny Johnston

Who: Ginny Johnston (wife, mother of 3 and 30A local)

Her Style Profile: Willow + Mercer. (Look 1) Elizabeth & James dress, metallic clutch, Shelly Brown bracelet, heels (Look 2) Maxi dress, Vintage La Rose necklace, Presmer clutch, Shelly Brown cuff

Describe your personal style and what looks you gravitate toward.

What do you love about this outfit? (Look 1) This chic white dress is youthful and elegant at the same time. It feels so fresh for summer and is my favorite hue – white. The tie detail at the neck is adorable and drop waist is unexpected. (Look 2) I loved this dress at first sight. The buttery material and tailoring are amazing. The fit is perfection.

How does Mercer appeal to your personal style? Mercer pieces are fashion forward, yet rooted in classic lines. I like that I can be sweet or edgy when shopping at Mercer and at they end of the day it’s always elegant and on point with this season’s looks.

Where would you wear this outfit? (Look 1) The Elizabeth & James dress would be precious to wear to my daughters upcoming dance recital. (Look 2) The beauty of this dress is that it’s sophisticated enough to wear to a gala yet comfortable enough to slip on for dinner with my husband on 30A.

Whose personal style resonates most with you? My late grandmother, best friend & style twin, Alice, is one of my biggest influences. Some of my favorite pieces in my closet are from her collection. From her Ferragamo flats to Hand made African necklaces, she had a classic style that teetered on edgy and sophisticated. I love wearing the pieces that she gave to me, despite some being more than 50 years old, because they are still relevant and fashion forward today.

For more information on the looks featured here or to shop from your home, call Willow + Mercer at 850-909-0009.