Cindy and Celia have been busy expanding their family of upscale fashion boutiques along 30A since they moved to Scenic Highway 30A in 2005. Today, Mason, offering goods for men, joins the family!! After MUCH anticipation we stripped down all the paper and unveiled our new men’s shop!
The name for our new men’s store is a nod to the Mason-Dixon line, as the “Mason man” is rooted in Southern tradition and is a true gentleman. Mason by definition means, “to make” so the lines and repertoire of products carried throughout the store will reflect this with southern designers like Billy Reid and Krewe being true masons of their respective genres in clothing and sunglasses.
Mason provides a sense of everything the beach has to offer from the moment customers step inside. The atmosphere of the store and wares is crisp and clean offering familiar items with a modern update. Brands carried in this southern beach store for men include to date: Billy Reid, Swims, Peter Millar, Collard Greens, Vince, Original Penguin, Strong Bolt, Criquet, Rodd & Gunn, Hudson Denim, Mason Shaker, Bec & Bridge, Hari Mari, Joshua + Vela and Krewe.
Fun moments at the store today!
“If the Willow girl had a father, son or brother this is how he would dress,” says Owner Celia Tucker. “We envisioned Mason offering a place for that guy to shop comfortably and in a relaxed enjoyable environment while strolling the streets of our idyllic beachside town.”
Mason is located at 2236 East County Hwy 30A, Seaside, FL 32459, opens tomorrow at Noon until 7pm in Seaside, FL. Mason will open seven days a week, from 10am-9pm this spring and summer.
“If Willow in Rosemary is our heart then Willow + Woods is our soul, with Mason being the fun loving brother that everyone wants”.
Cindy and Celia