The Willow + Mercer Experience

Hello fashionistas! Long time, no blog. Don’t worry, we have good stuff coming your way all year long.

First up, starting in 3…. 2…. 1….

Readers, take a moment to imagine your dream shopping adventure. What draws you in? What all would you love to find? What keeps you there for hours on end? What if we told you this utopia is real? Yep, we said it. Continue scrolling to see for yourself!

One New York City afternoon, inspiration struck Cindy & Celia as they were strolling Mercer Avenue when they found the intersection where street style meets beach style. Shortly after, our dream shopping adventure became a reality!

Today, we are taking you on the ultimate Willow + Mercer experience. Established in 2015, Mercer, the newest addition to the Willow family, is located at 30Avenue in Inlet Beach, Florida.

One word to describe the entire Mercer experience from the rack to the fitting room? Fabulous. The lifestyle boutique embodies a confident, savvy and high end style that is city-chic and on trend. The expansive space features a shoe salon, bar area and colorful lounge, in addition to an array of product offerings including apparel and accessories, intimates, home decor and furniture, beauty products and gifts.

Among the numerous fashion forward, yet classic designer lines showcased on the gilded racks are Rag & Bone, Raquel Allegra, The Great, Loeffler Randall and Xirena. For those who want to indulge, stylists and personal shoppers are always on staff to help you create your own Mercer style. Whether you’re classic simplicity, daringly dramatic or edgy chic, Mercer has something for you. Shoppers can discover new designers and leave with a style that works just as easily along 30A as it does in the cities from which they travel.

Aside from offering the best of in-demand fashion lines and industry expertise, shoppers experience a glamorous atmosphere with an aesthetic fused from Ibizan elements, urban texture, glossy details and coastal luxury. The mixture of modern and vintage combine to allure and inspire all who enter.

Our interior design is courtesy of the wonderful Lee Kleinhelter, owner of Pieces in Atlanta.

If you’re ready to embrace shopper’s paradise, Willow + Mercer is your destination. Park right in front, come on in and make yourself at home. Champagne or Rose anyone? It’s on us!

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